How Great Brands Are Built
Great brands do not just appear as an overnight sensation; they are built. Through the grind in designing and construction your own showroom instillations nail by nail. Through the guerrilla marketing done by the hands and sweat of the first 3 employees (YouTube Search: wheat paste). Through the personal delivery of products during a shipping crisis. Great brands are built by people through passion, strategy, mistakes, sweat, and charm. They are real. They are more than a product or a slogan. They are an experience and a community. We are emotional beings. We do not buy things based on reason…we buy something because of how it makes us feel and what it makes us feel a part of. Develop a great product and build a community...it can't be either-or.
Some reading that will set you on the right path…
